Dan’s Custom Golf Shop
Custom Golf Shop Services
The custom golf shop services offered at Dan’s Custom Golf Shop are changing.
Starting in 2022 DCGS will be phasing out
Life is getting too busy
I will continue to specialize in medium to high end custom built golf clubs.
Building Custom golf clubs for accuracy and fitting golf clubs for consistency are what Dan’s Custom Golf Shop does. True Length Technology will keep you athletic regardless of your size and will promote an athletic address for every sized player.
Custom golf clubs built to True Length Technology
Appointments are required.
Custom Golf Shop Services
- Developer – True Length Technology®, Dan’s thesis to the golf industry
- Master, Advanced / Professional, Class ‘A’ golf clubmaker
- Developer – True Frequency Technology – raw shaft profiling system
- Single length irons, Single length hybrids, Single length fairway woods
- Frequency matched golf clubs through True Frequency Technology®
- Fairway woods
Maltby brand professional shop
- Loft and lie bending machine
- Professional Loft and lie measuring machine
- Swing-weight scale
- Professional gram scale
- Frequency machine
- Full assortment of handheld gauges and calipers
- Professional length scales
- Shaft flex board
- Grinder and buffer
Dan’s Custom Golf Shop offers a variety of builds
Single length golf clubs
The concept of playing a single length golf club set, where every club is built to approximately your 7 or 8 iron length is now a reality. Both the Pinhawk and the premium Wishon Sterling iron heads are designed to have identical lengths and identical lie angles. This will promote a singular athletic address position and a single axis swing.
A TLT Fitting will still be required as setting the correct length and lie for these clubs is paramount.
Reduced length golf clubs
This is where the individual club to club length is drastically reduced.
A tradition OEM set will often have 4″ of total length deviation between the 3 iron and the wedges.
Reduced Length sets can be built with 1″ to 1.5″ of total length separation between the longest and shortest irons. This is accomplished by reducing the length increment between individual clubs and bending the heads to a smaller degree of lie change.
True Length Technology® golf clubs
This is the best of both worlds. True Length Technology will also keep you in a single athletic address position for every club.
This is my ‘Award Winning Fitting System’ that allows some length variation, but still promotes a singular athletic address position.
True Length Technology® builds will have 2″ – 3″ of total length separation rather than the OEM traditional 4″ between the longest and shortest irons.
Advantages include maintaining some additional length in the longer irons which are now no longer ‘too long’.
Short irons may be slightly longer than what you are currently playing in order to eliminate the need to crouch or bend. This compensation will force you out of your best athletic address position and will result in fat and thin shots. The goal is to see an increase in ‘on center hits’, due to the now corrected lengths.
The example above is based on an average sized person.
Taller people may have a need for every club being longer.
Shorter statures may require all clubs being shorter.
A True Length Technology Fitting will determine a sound consistent address position regardless of your size.
True Length Technology® can be adapted to most clubs and club head designs, either through the retrofit program or a new build.
Regardless of which build you choose, every club’s length and lie will place the grip perfectly in your hands.
Result: Playing from the same address position regardless of which club you choose. Every club is math modeled relative to your personal True Length Technology build series. True Length Technology equals optimum playing lengths and lies for every club, regardless of your size.
You will soon find repeat-ability and consistency with a set of True Length Technology Custom fit golf clubs. It often takes a few rounds to become fully acquainted with your new consistent athletic address position, but improvements will happen. I hear it from my players all the time.
Custom built drivers
Current drivers are being built to near 47″ of length in an effort to get us more distance. Issues like directional control, random hooks and power slices are often the result. The lack of control often comes from this added club length.
If a driver fits you correctly and is built to your stature, then solid, on center contact will help deliver the ball to the center of the fairway. I don’t believe in a standard driver lengths as we all have our own unique swings and swing faults. By dialing in the length of the driver you can deliver the driver head to the ball far more efficiently. Club length, shaft flex, loft, lie ….. and even grip size will be part of the fitting process.
There are exceptions in fitting drivers. With the success by KRANK in the World Long Drive Circuit, you may just find yourself looking at a 48″ Long Drive beast.
Custom built wedges
Wedges often suffer the reverse fate of drivers – OEM’s often build them too short. For your average sized player, wedges that get progressively shorter will often force the player to crouch or have too much knee bend.
A common True Length Technology® procedure is to build all your wedges at the same length, allowing the player to remain athletic. Regardless of your size and stature True Length Technology® will get you standing athletic and will keep you there.
Wedge lengths will be discussed during the interview and progressively shortening is still an option. It just needs to fit the math model to remain sound.
Custom built irons
Most club fitting problems live in the build of the iron sets. Unless your set has been measured and corrected for length, loft and lie you will struggle to swing from the inside and will have directional control and inconsistent distances.
The True Length Technology® math model will have you standing athletic and will keep you there throughout the entire set. Fat shots (club too long), thin shots (club too short), hooks (toe too upright), slices (toe too flat) are all corrected during the build.
Once the correct True Length Technology® Series has been determined you are well on your way to shooting the best rounds of your life. It can take up to 5 rounds for you begin to feel the full benefits that a True Length Technology® build.
Hybrids and fairway woods also suffer the same fate as the driver – they are often built too long. Ever notice how the toe of your hybrid often sits too high of the ground and a pure strike is random at best. Custom building these clubs to the True Length Technology® math model is the best way to dial in this part of your game.
Club length and lie, as well as what is the right loft for you, will all be part of the procedure. Come in for a True Length Technology® fitting today. Appointments are required.
Get an entire set built correctly relative to your True Length Technology® math modeled fitting.
This is where you will find the most improvement as the entire set will be built top to bottom for you and you alone. An entire bag, where no matter which club you choose, you will repeatedly set into your most athletic stance. This will allow an athletic address, and athletic swing and well executed shots with pinpoint accuracy.
Frequencies all dialed in by the True Frequency Technology® shaft profiling system.
Lengths and lies are all tuned to your consistent True Length Technology® math modeled address.
Every detail down to the total weight, swing weight and even grips size are all considered. Custom built golf clubs at their finest.
Dan Connelly is the owner of Dan’s Custom Golf Shop and developer of True Length Technology® and True Frequency Technology®. Our Custom Golf Shop Services cover every aspect of Golf Clubmaking and repair.
We pride ourselves as being a premium custom golf shop facility. No challenge too big or too small.