Certifications – Awards
Master – Maltby Clubmaking Academy, Advanced Professional – Golf Clubmaker’s Association, Class A – Professional Clubmakers Society
Member, Instructor and sponsor – Association of Golf Clubfitting Professionals
Owner & developer – True Length Technology®
Awarded – ‘Best New Fitting Idea‘ – Association of Golf Clubfitting Professionals (AGCP)
Please review my short video for a proper understanding of the importance of length & lie
True Length Technology®
What’s in my bag?
7-8% Higher Ball Speed = 10-12% Distance Gain!
20-40 Yards in Increased Driving Distance.
The Formula Double X Extreme Driver creates a lighter, more flexible face. The 100% Cupped Faced Forged design increases the size of the sweet spot, leading to greater forgiveness, and increasing the ball speed immediately after impact.
The Formula Double X titanium driver faces are over 4 times harder than cast driver faces. Allowing us to micro CNC mill the face thinner for faster ball speeds, better spin control and anti-face flatting durability.
Custom Golf Club Fitting
Schedule your club fitting, retrofit or new build appointment with the actual developer of the True Length Technology Fitting System.
Get Professionally fit to an Award Winning Fitting System.
Have your set built by a Certified Class A, Master level, Advanced / Professional golf club maker.
To schedule an appointment with Dan 'Contact us'
True Length Technology®
True Length Technology® - Single length - Traditional builds -- what's the difference?
True Length Technology® is a reduced length progression between each club creating a singular athletic address position. One address with variable lengths.
Single length golf clubs are one length golf clubs with a singular address position - all clubs are the same length.
Traditional sets are 1/2" length progressions which force you to adjust your address or grip position. Simply put ½ inch length progression verses a ½ degree of lie angle change is mathematically incorrect.
Both Single Length and True Length Technology® correct this mathematical error. True Length Technology®lengths and lie angles are correlated throughout the set.
Perfect ball flight.
True Frequency Technology®
True Frequency Technology® - Shaft profiling system
The industry standard for measuring golf club shaft stiffness is butt frequency. This frequency value is determined by measuring less than 15% of the shaft.
True Frequency Technology® is a raw golf shaft profiling system, measuring 50 - 75% of the golf shaft in the raw state before assembly.
By determining an overall True Frequency Technology® profile, then sorting these profiles by their TFT stiffness value, this sorted data translates into the build.
This will result in overall improvement in consistency, load and feel from club to club.
True Frequency Technology®- 75% vs 15% - Proven results.
Don’t take our word for it
"Fitting outside the traditional box - the concept of True Length Technology® from clubmaker Dan Connelly."
"I asked Dan to write an article about his TLT system so we could expose clubmakers to a brand new length fitting methodology that is most definitely worth all clubmakers’ consideration."
Frequently Asked Questions
Why should I be fit for a True Length Technology® set of golf clubs?
A True Length Technology®, custom built set of golf clubs, will promote a consistent, athletically correct address position regardless of your stature. One size does not fit all! The True Length Technology® math modeled lengths and lie angles will bring consistency to your game by adding consistency to your address.
The goal is to be sure every fitting parameter is addressed so you can play your best game ever. All from your strongest singular athletic address position.
True Length Technology® and Single Length Technology are available
Both True Length Technology® and Single Length golf clubs will allow you to stand athletically correct and remain there with every club. This is where the similarity ends.
Single Length sets are just that, One length and one lie angle - the simplest form of True Length Technology®. A fitting is still required to find your athletic address position.
True Length Technology® sets are designed with variable lengths. The total length range (less than 3") is less than a traditional set (4 - 4 1/2"). By promoting the same singular athletic address position as Single Length, True Length Technology® has the advantage of math modeled lengths - maintaining a 'corrected' traditional look and feel.
Does a True Length Technology® set of custom built golf clubs cost more?
No, it doesn't have to. Pricing is based on component costs and the build level you choose. Regardless of your budget, the fit will be right. True Length Technology® is all about the fit.
The goal is to pick components that suit your eye and have the playability you require. Matched with a shaft that suits for weight and bend profile, then select a grip that fits and feels right.
There is nothing wrong with carrying less than 14 golf clubs. The goal is to work within your budget, getting you the most value at a price you can live with.
How do I get started on ordering a True Length Technology® or Single Length Technology set of custom built golf clubs?
It starts by giving us a call or clicking below. Appointments are required for the fitting and to work through the extensive interview. The goal: To find out what will be the best approach to get your golfing handicap down and your enjoyment of the game up.